COOK & SCHMID IN THE NEWS
COOK & SCHMID HIRED TO MARKET MILESTONE
FOR PACIFIC BUILDING GROUP
February 4, 2009
by Jada Thomas
SAN DIEGO, CALIF.— Pacific Building Group has hired Cook & Schmid, a San Diego-based public relations firm, to develop a strategic program aimed at bolstering awareness of the general contractor's brand during its 25th anniversary year. As part of the program, Cook & Schmid will conduct research into perceptions about Pacific Building Group and its competitors, develop positioning, refine the company's brand and create an advertising campaign.
"Over the past 25 years Greg Rogers transformed Pacific Building Group from a small tenant improvement company into the firm that built Sony's international headquarters in San Diego," said Cook & Schmid partner Jon Schmid. "We'll help their company project an image that is consistent with the quality and type of work they do. They are celebrating a significant milestone this year."
Pacific Building Group's services address the full spectrum of construction needs, from ground-up to tenant improvement, health care and facilities management. Clients include Sharp Healthcare, Sony, Kilroy Realty Corp., Scripps Health, UCSD, San Diego County and Callaway Golf, among others.
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