Cook & Schmid and Sleepless in San Diego
Cook & Schmid initiated an annual fundraising event called Sleepless in San Diego to benefit the San Diego Rescue Mission. Cook & Schmid has been involved in Sleepless in San Diego from its early planning stages though the marketing, outreach and media relations campaigns.
Sleepless in San Diego is part of a long-term PR strategy that has boosted donations and raised awareness for the San Diego Rescue Mission. The documented successes of the program led the Public Relations Society of America to recognize Cook & Schmid as a finalist for the 2007 Silver Anvil award. |
