Photograph: Manu Fernandez/AP
Ever since my recent purchase of the iPhone 4S, I have had the sucker glued to my hand. If I am not posting filtered photos on Instagram, I am channeling my inner artist on Draw Something. But after a month of using this [fantastically addictive] gadget, I think I am ready to take this relationship to the next level by downloading productivity-enhancing apps. But I’m not talking about just any app, I’m talking public-relations-productivity-enhancing apps. Save the gasp for later.
Check out my top five favorites:
Evernote—Are you that person who says “I won’t write that down, I’ll remember it later,” but then don’t end up remembering it? Or maybe you did write it down, but it wasn’t readily available at the moment you needed it, which diminished the point of writing it at all? Well, I am. Luckily, the programmers at Evernote have rectified this issue for us delightfully scatterbrained people. Evernote allows you to capture, organize and visually search for your thoughts, ideas, snapshots, audio notes and files from any device that holds the app (i.e. iPhone, laptop, iPad). It has even been dubbed as the app that helps the world remember everything. So if you have a campaign epiphany during brunch, you can easily store that idea for future reference on your Smartphone and access it on your computer without the hassle of transferring files over later.
Instapaper—I can’t count the times I’ve read a blurb of an interesting article and thought I should read it later; then completely forget the nature of the article or just plain can’t remember the source. The masterminds behind Instagram (can you tell I’m a fan?) created Instapaper to fix this quandary. This app allows users to save articles and content that you know you will want to read later in a clean mobile interface.
Analytics Agent—There are moments when our clients want measurable campaign results instantaneously, ?yet you are nowhere near a computer to provide them with it. And unless you’re a public relations robot (which would be awesome), then you won’t know the latest number of unique hits for your client’s new website or social media campaign off the top of your head. The Analytics Agent app provides you with the up-to-date information from your Google Analytics for those stressful client moments.
Taptu—When you work in a PR agency, you are bound to work on various accounts at any given time and you’re expected to be knowledgeable about all of the industries they are a part of. With that said, it is important for any PR professional to keep up-to-date on industry news by dually checking traditional media sources to see what is happening and social media channels to see what stakeholders are saying. This can take quite some time considering the abundance of channels out there! With Taptu, users have instant access to multiple channels in one app. You can customize your account to stream news and social updates from outlets of your choosing.
WorldCard—If you are anything like me (and it seems like most of you are if you’re still reading this) then you network often and lose business cards even more often. Business cards are fantastic ways to get contact info, but the truth is, most of us are so in tune with the digital world that paper docs just don’t cut it anymore. WorldCard uses Optical Character Recognition (OCR) to instantly transfer information from business cards to your contact list.
Don’t get me wrong. I still love a good game of Words with Friends, but these apps definitely make my job a whole lot easier!