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Understanding Your Audience – Baby Boomers

Note: This blog is part of a series for marketers which describes the characteristics, values and preferences of various generations.   Baby Boomers The last generation analyzed in this blog series are the Baby Boomers. Individuals in this generation were born between 1946 and 1964. According the U.S. Census Bureau, in 2015 there were 75.4 […]

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Understanding Your Audience – Generation X

Note: This blog is part of a series for marketers which describes the characteristics, values and preferences of various generations.   Generation X Members of Generation X are the parents of Millennials and Gen Z. They were born between 1965 and 1980. Individuals in this generation are sometimes called “latchkey children,” because both of their […]

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Understanding Your Audience – Millennials

Note: This blog is part of a series for marketers which describes the characteristics, values and preferences of various generations.   Generation Y Generation Y, better known as Millennials, were born between 1981 and 1997. This group includes more than 60 million people in the United States. This generation is constantly being studied and analyzed […]

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Understanding Your Audience – Generation Z

Note: This blog is part of a series for marketers which describes the characteristics, values and preferences of various generations. Generation Z Generation Z, also known as digital natives, were born between 1998 and 2009. This cohort was born in a generation that experienced the exponential growth of technology over a relatively short period of […]

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Solving the San Diego Housing Crisis will Take Hard Work

San Diego’s housing crisis has complex roots and defies easy answers. But one thing is certain, if we don’t find solutions for housing affordability, the region will feel the negative effects profoundly. That was the topic discussed by a panel at the CityAge conference held this week at the San Diego Central Library. The panel, […]

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Understanding Your Audience

In any effective public relations or marketing campaign, a crucial first step is to identify your target audiences and to carefully analyze the characteristics of each audience to understand their values, culture and preferences. Once you better understand and become familiar with your target audiences, you can determine which channels of communication will best reach […]

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More Than the Data

As a former journalist, I love statistics, numbers, data. I used to feel that this type of information is indisputable in proving a point. But as a writer, I’ve also learned that cold, hard facts often don’t move people. I remember an editor giving me guidance on a story I was working on and telling […]

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In Search of … Vampire Tacos and Authentic Mexican Cuisine

At Cook + Schmid we take research seriously. We’re helping a client launch a new restaurant in San Diego, and to understand the roots of the concept and the unique perspective of its owners I traveled to Guadalajara, Mexico where I spent a little less than 24 hours cramming in as much food, er research, […]

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How To Make Your Website Sticky

When someone lands on your homepage, then leaves within a few seconds without clicking to other pages, it’s called “bouncing.” Not what you want. When people come to your site and stick around, visit other pages, and come back again and again. That’s called “sticky.” Definitely what you do want. You’ve probably heard the saying, […]

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