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More Than the Data

As a former journalist, I love statistics, numbers, data. I used to feel that this type of information is indisputable in proving a point. But as a writer, I’ve also learned that cold, hard facts often don’t move people. I remember an editor giving me guidance on a story I was working on and telling […]

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In Search of … Vampire Tacos and Authentic Mexican Cuisine

At Cook + Schmid we take research seriously. We’re helping a client launch a new restaurant in San Diego, and to understand the roots of the concept and the unique perspective of its owners I traveled to Guadalajara, Mexico where I spent a little less than 24 hours cramming in as much food, er research, […]

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How To Make Your Website Sticky

When someone lands on your homepage, then leaves within a few seconds without clicking to other pages, it’s called “bouncing.” Not what you want. When people come to your site and stick around, visit other pages, and come back again and again. That’s called “sticky.” Definitely what you do want. You’ve probably heard the saying, […]

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The Importance of Audience Segmentation for Public Relations

Defining your audience is a critical first step for a public relations strategy and determines the messaging, tactics and channels of communication that define subsequent steps of an outreach campaign. For example, our water conservation behavior change campaigns conducted in San Diego and other parts of Southern California present a wide range of possible target […]

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Ezio Manzini: Distributed Systems and Cosmopolitan Localism for a Resilient and Sustainable World

Year-over-year economic expansion is a long-held conventional wisdom for achieving a better standard of living for everyone. But this notion, according to Ezio Manzini, is a “growth trap” that isn’t sustainable. We can’t continue to grow economies through consumption forever. After all, we live in a world of limited resources. “Current development will lead to […]

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What If? A Presentation by Gil Penalosa

Carmel Valley’s One Paseo project, just passed tentatively by the City Council, sharply divided that community and highlighted the enormous challenge we face in managing regional growth. These days, “density” has become a loaded word that provokes all sorts of emotions. Related to this, I had the opportunity to attend a talk by Gil Penalosa […]

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Event Planning Tips

From ribbon cuttings to restaurant openings, event planning can be complicated and a lot of work. Weeks are spent getting all of the details in place, only to realize you aren’t quite sure if anyone will show up to your memorable soirée. If you’re tasked with putting a special event together (and what event isn’t […]

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Social Media Presence and Tips from the United States Army

Struggling to build a strong social media presence? Finally getting around to launching a new program? The United States Army understands. Not surprisingly, the US Army has had its share of challenges in telling their story over these digital channels. They’ve also paid a great deal of attention to the impact their public affairs professionals […]

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The Formula for Facebook Success

Active and ongoing engagement with important audiences on Facebook is the Holy Grail for many companies in the social media age. But getting your current Facebook followers to interact with your business page and growing your number of followers can be challenging. Consistently providing quality subject matter, as well as interacting with followers, is the […]

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