Advertising and Creative Services
Bark Beetle Emergency Program 2007 Calendar
The Bark Beetle Emergency Program 2007 Calendar was the jumpstart of the campaign. The calendar has long shelf life, visually attractive design and photography, utility and relevance to its target community as an effective way to communicate fire safety messages every day of the year. Since the MAST brand had not been conceived at this point, the team used nature photography of the mountain region, donated by local photographers, to depict the region’s beauty and stress the importance of stewardship to preserve quality of life for future generations. Each month featured different, timely fire safety messages.
Click on each image for full size [PDF]