Advertising and Creative Services

Bark Beetle Emergency Program Poster

The 2’ x 3’ poster is the most visible representation of the MAST brand.  The front of the poster features the campaign’s key message: “A Thinner Forest is a Healthy Forest,” while the reverse includes information about how to make property and houses more fire safe.  While the poster was designed to be framed and displayed, enhancing the reverse with information did not add significantly to the cost and educated many thousands of people who asked for the poster at community fairs and festivals.  In addition, the framed poster has become a popular item with elected officials and opinion leaders, which expands the program's influencer base.

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