Case study: Pfizer Pharmaceuticals - La Jolla Campus

Agency partners Jon Schmid and Rick Cook were senior counselors on the team that helped Pfizer Pharmaceuticals from its decision to build a campus in San Diego County through its current operations.  Counsel included media relations, media training, community relations and governmental relations.  Cook & Schmid assisted Pfizer with a broad range of projects, from press conferences featuring the governor of California to a statewide media tour, focusing on health care, medicine and science writers in San Diego, Los Angeles, San Francisco, Sacramento and San Jose.  Extensive media coverage has been secured for Pfizer in regional (including broadcast, print, community and Hispanic) media, California’s major dailies, pharmaceutical and health care trade publications, and such national and international business media as The Economist, Nature and Business Week.