Case study: VISTAinfo

From Buying Binge to Buyout

Repositioning the real estate data and services company following an identity crisis led to a lucrative buyout by the nation's largest title insurance company.

Suffering from a splintered identity and a culture that hindered execution of strategy, the agency established a strong corporate identify for VISTAinfo, as well as separate identities for each of the company’s three divisions. The strategy created enough industry buzz to attract the attention of Fidelity National Financial, which made a lucrative offer for VISTAinfo.

Following the buyout, Fidelity retained the agency to maintain the momentum of the new company created from the deal. The agency designed and implemented the public and media relations campaign for the launch of the new company and was honored for its creativity with a prestigous Bernays Award from the Public Relations Society of America.