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COOK + SCHMID WINS SILVER BERNAYS AWARD FOR ORCHIDS AND ONIONS

COOK + SCHMID WINS SILVER BERNAYS AWARD FOR ORCHIDS AND ONIONS

SAN DIEGO, Calif. – Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm, received a Silver Bernays Award of Merit in the category of nonprofit/government/association events (seven days or fewer) at the 25th Annual Edward L. Bernays Mark of Excellence Awards hosted by the Public Relations Society of America (PRSA). The agency earned the Award of Merit for Orchids and Onions, an awards program that recognizes the best and worst of architecture, planning and urban design in the San Diego region.

Cook + Schmid developed and implemented a public relations and marketing plan that helped to increase the awareness and visibility of Orchids and Onions on its 40-year celebration and its host non-profit organization, the San Diego Architectural Foundation (SDAF). The plan included an integrated approach to reach the media, larger public and key stakeholders. Cook + Schmid also supported SDAF’s social media campaign.

“Seeing the San Diego community step up its involvement in Orchids and Onions, one of the only awards ceremonies of its kind in the nation, is really encouraging,” said Margit Whitlock, vice president of the Board of Directors of SDAF. “It was great to have Cook + Schmid as a partner in helping our efforts this past year to get more people talking about architecture, design and our overall built environment.”

Cook + Schmid used the theme “Taking it Back to the People” to guide messaging and raise awareness about the importance of the competition among the general public. In recent years Orchids and Onions had declined in popularity among audiences not directly involved in the architecture industry. Leveraging the current region-wide focus on the housing crisis and controversial issues over development, Cook + Schmid successfully reached out to a broad range of audiences. Cook + Schmid effectively communicated the relevance of the competition as San Diego struggles with how to accommodate projected increases in population while maintaining the character of neighborhoods and quality of life.

As a result, the 2016 Orchids and Onions competition posted a record number of nominations for the award and the event reception sold out.

“It was great to see the turnout for Orchids and Onions extend to individuals who haven’t been involved in the past. This showed they understood how important this competition is for San Diego’s built environment as we struggle to accommodate growth,” said Jon Schmid, Cook + Schmid CEO and president. “The mission of the program is so important for the quality of life in our region.”

ABOUT COOK + SCHMID
Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.

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Cook + Schmid Contracted for City of Carlsbad Life in Action Talent Recruitment Campaign

SAN DIEGO – Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm,  was selected by the City of Carlsbad’s Community and Economic Development division to develop a strategic place-branding and marketing program to attract talented workers and entrepreneurs to the city.

Cook + Schmid will develop branding recommendations and strategic communications planning, emphasizing online and social media engagement.

“Carlsbad is a hub for the innovation economy with a culture that encourages an active lifestyle,” said Jon Schmid, Cook + Schmid’s president and CEO. “Place branding and talent recruitment are unique challenges that differ from tourism-related marketing and are critical to maintaining the region as an economic powerhouse.”

Carlsbad offers a unique California-casual culture and characteristics that reflect work/life balance, diversity and quality of life. Its key industries include action sports, life sciences, high-tech, clean tech and creative industries.

The goal of the campaign is to amplify interest in Carlsbad among highly educated, skilled professionals who want an active lifestyle and a fulfilling career. Cook + Schmid’s unique online engagement tools enable the firm to find and target individuals who fit the profile of the perfect Carlsbad employee or business owner.

About Cook + Schmid

Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive, and mobile application development. For more information, please visit www.cookandschmid.com.

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Cook + Schmid Developed Article Published in Etihad Airways’ In-Flight Magazine

Etihad In Flight

Etihad Airways has partnered with IBM to transform the company into the world’s first “cognitive” airline. In doing so, Etihad Airways needed a strategic communications program to inform Etihad leadership and staff, its technology and innovation group, partners, stakeholders and the public of its new capabilities and programs. Cook + Schmid crafted a communications plan including positioning and messaging for each audience. The plan also identified various communications channels. To make audiences aware of the company’s evolution, Cook + Schmid staff developed email templates, newsletter articles and other digital and print collateral, including an article published in Etihad Airways’ in-flight magazine.

To read the full article, please click here.

 

 

Cook + Schmid Awarded Gold Hermes Creative Award for National Campaign to Engage with Millennials

FOR IMMEDIATE RELEASE

May 9, 2017

Contact: Katie Schaa
kschaa@cookandschmid.com
619-814-2370 ext. 18

Cook + Schmid Awarded Gold Hermes Creative Award
for National Campaign to Engage with Millennials

SAN DIEGO, CA – Cook + Schmid announced today that the firm is the recipient of the national 2017 Gold Hermes Creative Award from the Association of Marketing and Communication Professionals (AMCP) for work conducted as part of a campaign designed to engage with millennials to take action for birds and bird conservation.

Cook + Schmid earned the award for one of a series of posters that celebrate the centennial of the Migratory Bird Treaty. The posters and other materials reflect a strategy to make the milestone more relevant to younger generations. The Migratory Bird Treaty is an accord between the U.S. and Canada designed to protect birds and habitats critical to their survival.

Working with its client, the U.S. Fish and Wildlife Service, Cook + Schmid developed a complete brand and supporting materials, including a logo for the centennial campaign and online and print collateral. The project utilized original artwork that reflected a “graffiti bird” style to evoke urban youthfulness while highlighting the natural beauty of the birds themselves.

In addition to the posters, Cook + Schmid developed a social media strategy, social media content, and collateral materials. Cook + Schmid also created a series of infographics and other assets that were widely shared online.

The strategy for the Migratory Bird Treaty Centennial was based on research into attitudes, levels of awareness, values, and other psychographic information pertaining to the target audiences. In particular, the campaign was designed extend the campaign beyond bird watchers and environmentalists, while still resonating with those groups.

To see the full series of posters, go to http://www.cookandschmid.com/portfolio/u-s-fish-wildlife-service/.

About Cook + Schmid

Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.

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Kratos Defense & Security Solutions Selects Cook + Schmid for Strategic Communications Planning and Implementation

SAN DIEGO – Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm, was selected by Kratos Defense & Security Solutions Inc. (Kratos) to plan and implement a strategic communications program that promotes Kratos as a leading defense technology company.

Kratos specializes in advanced unmanned systems, satellite communications, cyber security/warfare, microwave electronics, missile defense and combat systems.

“Kratos has developed impressive breakthrough technology thanks to its entrepreneurial culture,” said Jon Schmid, Cook + Schmid president and CEO. “The timing is right to proactively tell their story, across all communications channels, to the company’s key audiences.”

The Cook + Schmid team will advise and implement effective communications across the full range of tactics, ranging from branding and positioning, to online and traditional collateral. Media relations will be an important part of the program.

About Cook + Schmid

Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive, and mobile application development. For more information, please visit www.cookandschmid.com.

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Cook + Schmid Awarded Silver Bernays Award of Excellence – Public Affairs

Firm recognized for its public engagement and community outreach in support of the Port of San Diego’s Master Plan Update 

SAN DIEGO, CA – Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm, received a Silver Bernays Award for Public Affairs at the 2016 Edward L. Bernays Awards. The event was hosted by the Public Relations Society of America (PRSA). The agency earned the Mark of Excellence, along with HKS Urban Design Studio and the Port of San Diego, for the outstanding public participation program that led to the development of the Vision and Guiding Principles for the Port of San Diego’s Master Plan Update. The Vision and Guiding principles will guide the Port of San Diego’s New Master Plan Update, a comprehensive plan that will guide the future of San Diego Bay.

As a consultant to the Port of San Diego, Cook + Schmid created a public engagement plan that engaged a broad audience including stakeholders, elected officials across the region, the mayors and planners of the Port’s five member cities (San Diego, National City, Chula Vista, Imperial Beach and Coronado), as well as the general public to gather the input necessary to develop a collaborative, holistic vision for the Port tidelands.

Outreach included a boat tour of San Diego Bay, which provided stakeholders with an opportunity for stakeholders to interact directly with design consultants. A series of facilitated workshops, conducted in both English and Spanish, captured input from community stakeholders, which provided another layer of information to inform the program. Surveys were also made available as a way to provide input, with more than 2,000 people completing the online survey. The public workshops were attended by many individuals who had never participated in discussions with the Port of San Diego.

Cook + Schmid also designed and launched a project website and implemented social media for communicating engagement opportunities and directly gather public input.

“It was an honor to help create a new Master Plan that will take a holistic, thoughtful and balanced approach to creating a vibrant, sustainable bay for future generations,” said Jon Schmid, president & CEO of Cook + Schmid. “The Vision and Guiding Principles are an important first step in the process.”

About Cook + Schmid

Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.

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