Case Studies

BIOTECH

• ChemNavigator and the Human Genome Project
• Epicyte: Biopharming Patent Yields Rich Harvest
• Genicon Sciences: Raising Awareness of Substance in Midst of Nanotechnology Hype

EDUCATION

• University of San Diego: The ripple effect of an opinion piece in San Diego’s daily newspaper

FINANCIAL SERVICES

• Debtco
• Forward Ventures: National Publicity to Increase Awareness of Growing Venture Fund
• PNC Bank

HEALTH CARE

• Imaging Healthcare Specialists
• Plymouth Health: Alvarado Hospital Medical Center Acquisition Media Relations
• Tenet Health: Crisis Communications

LIFESTYLE

• Strategic Media Relations Launches Inaugural San Diego Film Festival

MARINE & MARITIME

• NASSCO and American Bureau of Shipping: Partnering for Success

NON-PROFIT

• San Diego Rescue Mission: Donations Increase with Implementation of Strategic Pubic and Media Relations Program

LEGAL

• Bisnar Chase: Image Makeover

PHARMACEUTICALS

• Pfizer Pharmaceuticals: La Jolla Campus
• ResMed: The US Government Wakes Up to the Problem of Sleep Apnea

PUBLIC EDUCATION & OUTREACH

• Besting the Bark Beetle: Fire Safety Education and Outreach in the San Bernadino Mountains
• MTDB Trolley Line Expansion: Mission Valley East
• San Diego Regional Airport Authority: Fly into the Future
• The San Diego Trolley: Mission Valley West Extension

REAL ESTATE

• National Association of Hispanic Real Estate Professionals: New Positioning, Promoting a National Conference
• VISTAINFO: Strategic Repositioning from Acquisition Binge to Vision of Future Value

RETAIL

• Nike Golf: Creating a New Position at the 2001 PGA Show
• Packaging Proflowers and Barry White to Increase Online Flower Sales, Traffic

TECHNOLOGY

• Fair Isaac Healthcare Solutions: Positioning a Company and its Software to Penetrate the Market
• Lightpointe Beams into the Big Apple on Strong Media Push
• From Stealth Mode to Superstar: Fast Launch for All Optical Networks at SuperComm