SAN DIEGO — Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm, has been selected by KPA Associates, Inc., (KPAA) to develop a strategic marketing initiative, including a marketing plan and materials assessment.
KPAA specializes in forensic architecture and building design, construction consulting, and green consulting. The firm has six principal architects that often provide expert testimony on behalf of clients.
Cook + Schmid will conduct primary and competitive research as well as an appraisal of existing marketing materials as part of the groundwork for developing a strategic marketing plan for KPAA.
The goal of the campaign will be to amplify the firm’s reputation by demonstrating the organization’s individual and collective expertise through the most appropriate formats and channels.
“Cook + Schmid’s experience in assisting companies with similar needs and in similar industries made them a perfect match for helping KPAA achieve our marketing goals,” said Bruce Bergman, KPAA Principal Architect. “What differentiates KPAA from competitors is our knowledge, experience and attention to detail, which is a great foundation for building a strong, proactive marketing plan.”
Cook + Schmid has provided public outreach and marketing to engineering, construction and architecture firms using an integrated approach with an emphasis on achieving results. In 2013, the agency was awarded the Best Promotional Campaign Award for the Chula Vista Bayfront Master Plan from the Society for Marketing Professional Services, a marketing organization representing over 6,000 marketing and business development professionals.
ABOUT COOK + SCHMID
Cook + Schmid provides strategy development and implementation of integrated public relations, public affairs, advertising and marketing campaigns. Clients include private and public companies, organizations, institutions and government agencies. Since 2006, the San Diego-based PR firm has won four Silver Anvils, the Public Relations Society of America’s highest national honor for strategic programs. Cook + Schmid also offers in-culture and in-language Hispanic marketing and public relations, as well as social media, website, interactive, and mobile application development. Cook + Schmid supports campaigns throughout the nation and Southern California, including San Diego and the Inland Empire (Riverside County and San Bernardino County). www.cookandschmid.com.
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