Media Training

Cook + Schmid’s media training workshops are designed to engage and educate every attendee, whether in a small group setting or one-on-one. We invest time in research up front to understand your issues, identify industry hot buttons, and analyze media coverage trends for you and your competitors.

Core content and highlights of the program include:

Why news coverage or “earned media” is 10 times more credible than advertising
Types of news
Becoming a preferred, trusted news source
Using your status as a media source to enhance your organization’s overall reputation
Taking a disciplined approach to media relations
Keys to media interview success
Analyzing media and audiences
The Cook + Schmid Message Triangle
On-camera, mock interviews
The art of persuasion and telling stories
Basic question and answer techniques

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