COOK & SCHMID IN THE NEWS
COOK & SCHMID CONDUCT SURVEY TO MEASURE
SUCCESS OF SAFETY CAMPAIGN
January 23, 2009
SAN DIEGO, CALIF.—More residents and property owners in the San Bernardino County Mountains have taken action to protect their homes and businesses from wildfire than two years ago.
This has been confirmed by a follow-up survey conducted at the conclusion of the Mountain
Area Safety Taskforce’s (MAST) two-year public outreach campaign. Cook & Schmid (www.
cookandschmid.com), a San Diego public relations firm, designed and implemented the program to educate mountain residents about the removal of dead and dying trees as well as thinning green fuel on the residents’ properties to prevent against additional catastrophic wildfires.
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