Cook + Schmid Wins Two Silver Anvil Awards
San Diego firm recognized for public outreach work with Santa Fe Irrigation District
SAN DIEGO—Cook + Schmid, a full-service public relations and marketing agency, announced today that the firm won two Silver Anvils, the industry’s highest national honor for strategic programs, in the Public Relations Society of America (PRSA) 2011 competition.
PRSA honored Cook + Schmid for its water conservation public outreach campaign conducted with the Santa Fe Irrigation District. The Silver Anvil Awards, which recognize outstanding achievement in strategic public relations planning and implementation, were presented in New York City on June 9.
Cook + Schmid won top honors in the categories of issues management and public service, and received an Award of Excellence in the category of community relations.
Starting in 2009, the Santa Fe Irrigation District faced an urgent need to reduce resident and business water consumption due to prolonged California drought and new restrictions on water deliveries. To help the Santa Fe Irrigation District achieve its conservation goals, Cook + Schmid planned and implemented an integrated community-based social marketing program to reduce District water consumption. The program included compelling branding, extensive community outreach, print collateral, micro website, social media, and outreach through community volunteers.
In the first six months of the campaign, water use within the district dropped 15 percent, exceeding the District’s original goal of six percent.
“As an agency, we are honored to be recognized for our skill, creativity and resourcefulness,” said Jon Schmid, Cook + Schmid managing partner. “More importantly, we are proud to have created a campaign that truly made a difference in the region.”
This is Cook + Schmid’s fourth year as a PRSA Silver Anvil recipient. The firm won first place in 2007 and 2009, as well as Awards of Excellence in 2008 and 2009.
This year, there were 852 award entries from around the nation for the PRSA Silver Anvils with 122 entries selected as finalists.
ABOUT COOK + SCHMID
Cook + Schmid is a full-service public relations, public affairs, advertising and marketing agency specializing in complex programs for private and public companies, organizations, institutions and government agencies. Cook + Schmid’s disciplined approach to programs, grounded in client input, solid research and a strategic, integrated plan, consistently generates measurable results. Customized teams of specialists with specific knowledge and media relationships ensure clients achieve their business and marketing goals. Cook + Schmid's staff and partners include public relations practitioners with decades of experience, former journalists, social media pros, website and interactive application developers, economic development experts, and a Ph.D. in science. www.cookandschmid.com.
ABOUT THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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