Cook + Schmid Awarded Graphic Design Contract with Riverside Transit Agency
C+S to advise and support RTA marketing staff and programs to increase bus use
SAN DIEGO—Cook + Schmid, a full-service public relations, public affairs, advertising and marketing firm has been selected by Riverside Transit Agency to provide on-call graphic design services.
The contract calls for Cook + Schmid to design and develop integrated transportation marketing and communication programs in support of the RTA marketing staff. The objective is to increase the awareness and use of the public bus system among residents, community leaders and elected officials.
C+S will provide brand development and design counsel for RTA logos, bus products, and collateral materials to increase brand awareness among public transportation users and residents in the RTA service area.
“Riverside Transit Agency provides a valuable service to a diverse region and should be recognized as the preferred provider of transportation services to residents,” said Jon Schmid, Cook + Schmid president and CEO. “Using our experience with public outreach programs, our team will develop programs that seek to boost awareness of the RTA and increase ridership by county residents.”
The one-year contract has renewal options for up to two additional years of service and will allow RTA to better serve residents of the County.
ABOUT COOK + SCHMID
Cook + Schmid is a full-service public relations, public affairs, advertising and marketing agency. Clients include private and public companies, organizations, institutions and government agencies. Since 2006, the firm has won four Silver Anvils, the Public Relations Society of America’s highest national honor for strategic programs. Cook + Schmid achieves outstanding results for clients by building teams that combine subject matter and industry experts with former journalists and PR specialists. The firm also offers in-culture and in-language Hispanic marketing and public relations, as well as social media, website, interactive, and mobile application development. Cook + Schmid supports campaigns throughout Southern California, including San Diego and the Inland Empire (Riverside County and San Bernardino County), and the nation. www.cookandschmid.com.
ABOUT RIVERSIDE TRANSIT AGENCY
Riverside Transit Agency, Riverside County’s multi-modal transportation provider, shall provide for a variety of transportation needs in a cost-effective and efficient manner for all the residents of our member communities. The agency is committed to providing safe, reliable, courteous, accessible, and user-friendly services to our customers.
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