COOK & SCHMID IN THE NEWS
COOK & SCHMID PUBLIC AFFAIRS CAMPAIGN WINS FOUR INDUSTRY AWARDS
NEW YORK (June 10, 2008) — A Cook & Schmid public affairs campaign developed for the Mountain Area Safety Taskforce (MAST) in San Bernardino County has garnered four national industry awards for its creativity and effectiveness. The Public Relations Society of America (PRSA) honored the MAST wildfire awareness campaign with a Silver Anvil Award of Excellence, which recognizes strategic public relations planning and implementation, during the 2008 Silver Anvil Awards Evening held June 5 in New York City.
“The finalists in this year's Silver Anvil Awards represent some of the most strategic, creative and finest public relations campaigns in our industry,” said Joice Truban Curry, 2008 PRSA Silver Anvil Committee national chair and president/CEO of San Diego-based c3 Communications, Inc. “The Silver Anvils are the Oscars of the public relations profession and these finalists exemplify the best practices in the country.”
In addition, PRSA awarded Cook & Schmid a Bronze Anvil, which acknowledges superior performance in the design and execution of an individual tactic within a broader public relations program, for a 2008 calendar. The calendar communicates a different fire safety message each month and features the distinctive brand that Cook & Schmid created for the MAST program. The brand evokes WPA art from the 1930s and 1940s and the graphics of the golden age of the travel poster. The MAST brand appeals to mountain residents’ sense of pride in the region’s history and encourages shared responsibility for protecting the community from the risk of a devastating wildfire.
Earlier this month, the Hermes Creative Awards, administered and judged by the Association of Marketing and Communication Professionals, named Cook & Schmid Honorable Mention recipients for the 2008 calendar.
The group also bestowed its highest honor, the prestigious Platinum Award, for a poster Cook & Schmid designed for the MAST campaign.
“The brand we developed and the supporting tools for the campaign, like the poster, have become a recognizable symbol for creating defensible space and have changed behavior to increase fire safety in the San Bernardino County Mountains. We believe this work has contributed directly to saving lives and reducing the number of homes and other structures destroyed by wild fires,” said Jon Schmid, Cook & Schmid partner and supervisor on the MAST account.
About Cook & Schmid
Cook & Schmid specializes in reputation and issues management, marketing and advertising for private and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies. Cook & Schmid partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, launching new services or products, growing a bottom line or passing a referendum. The firm’s partners include a former journalist with multiple Pulitzer Prize nominations, and its senior team members boast an average of 20 years experience. In 2007, Cook & Schmid was the only agency in San Diego to win both a Silver and Bronze Anvil. Additional information is available at www.cookandschmid.com.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina. PRSA’s Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. To date, more than 1,200 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.
ABOUT Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession. A complete list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
High resolution images of the calendar and poster are available here:
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