San Diego Minority Supplier Development Council Selects Cook & Schmid For PR
SAN DIEGO, CALIF.—The San Diego Regional Minority Supplier Development Council has selected Cook & Schmid to implement a public relations program to raise awareness about the Council’s work with Minority Business Enterprises (MBEs).
The Council, formerly known as the Council for Supplier Diversity, is a nonprofit organization working to create a direct link between corporate America and minority-owned businesses.
The organization focuses on expanding business opportunities for MBEs through the development of mutually beneficial links with its corporate members. The Council comprises 46 corporate members and more than 125 certified MBEs. Its corporate members include Sony, Wachovia, Union Bank of California, San Diego Gas & Electric, Apple Computer and Kaiser Permanente.
“MBEs confirm an increase in revenues as a result of partnerships with corporate members,” said Ronald B. Garnett, president and CEO of the Council. “By increasing the visibility and public awareness of our organization through our partnership with Cook & Schmid, we will make great strides toward achieving our goals while benefiting San Diego-area MBEs.”
Cook & Schmid will focus on PR, message development and media relations in its work with the Council.
“With federal stimulus dollars flowing into the San Diego region, it is more important than ever to get the word out about MBEs and the valuable services they offer to private companies and public agencies,” said Jon Schmid, partner and co-founder of Cook & Schmid.
The San Diego Business Journal ranked Cook & Schmid as one of the largest minority-owned companies in San Diego.
ABOUT COOK & SCHMID
Cook & Schmid is afull-service public relations, advertising and marketingagency. The firm’s strategic marketing communications and public participation programs enable clients to realize business goals, manage their reputations with key audiences, and achieve consensus on divisive issues. Cook & Schmid’s approach teams seasoned public relations practitioners and former journalists with subject matter experts in diverse fields, including economic development, biotechnology, public infrastructure and the environment. Headquartered in San Diego, California, Cook & Schmid serves clients across the country. The firm is certified as a Minority Business Enterprise by the National Minority Supplier Development Council and the California Public Utilities Commission. Cook & Schmid is also registered as a Small Disadvantaged Business by the Small Business Administration. Additional information is available at www.cookandschmid.com.
About the San Diego Regional Minority Supplier Development Council
The San Diego Regional Minority Supplier Development Council, established in 2003, is a nonprofit organization dedicated to bringing corporations and minority business enterprises (MBEs) together for the economic benefit of both. It comprises 46 corporate members and 125 certified MBEs. The Council represents the regional corporate outreach to MBEs in the greater San Diego region and is an affiliate office of the National Minority Supplier Development Council. It is the Council’s purpose to facilitate business opportunities and market-share growth for minority business enterprises through the interaction of corporate members and certified suppliers. For more information, visit www.supplierdiversitysd.org.
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