Our Approach

Cook + Schmid creates compelling narratives to help businesses and organizations achieve their strategic goals. Because at the end of the day, effective marketing and public relations depends on weaving a story that resonates with your most important audiences.

We work together with clients to build ongoing, integrated strategic communications programs. And in today’s complex, competitive environment, no single communications platform is adequate. That’s why we combine owned, paid and earned media content to design and deliver integrated campaigns across multiple platforms in a powerful, unified voice.

We’re effective because our content and media relations team includes former editors and reporters from international technical and scientific journals, as well as top-tier news and business outlets. This means we excel at explaining complex issues and technologies in ways that are easily understood and appreciated for their broader implications.

Our corporate culture is focused on achieving a measurable return on investment for clients. We constantly monitor and evaluate our campaigns to measure effectiveness. And we’ll make changes to sharpen the focus, if needed.

We must be doing something right: Based on documented results, the Public Relations Society of America has recognized Cook + Schmid’s work with four Silver Anvils, our industry’s highest national honor for strategic programs.

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