Al and Laura Ries are right: The best brands are built with PR first. When strong positioning and a solid reputation are communicated through third parties, the result is lasting value. At Cook + Schmid, we help clients develop and implement strategic PR programs that communicate your brand’s strengths, bolster your reputation and help you achieve long-term goals. Our expert copywriters craft positioning and collateral materials that resonate with your target audiences and media. This owned content is foundational to your success. We leverage it with effective paid advertising – which amplifies your brand – and earned content, such as media coverage and social media buzz. As one of the top San Diego public relations firms, we carefully manage and orchestrate all of these elements to communicate a consistent message that builds awareness and brand equity.
Reputation management is our forte. Our experts are adept with a wide range of tactics to effectively communicate your messages. We know the right channels to reach your target audiences quickly and make your communication more impactful.
As a San Diego public relations agency, we help regional clients create strong ties with the community, media, customers and industry partners. As an agency with national reach, Cook + Schmid also supports clients with specialized media relations campaigns.
Leave your PR needs in the hands of the true experts in public relations in San Diego.