Active and ongoing engagement with important audiences on Facebook is the Holy Grail for many companies in the social media age. But getting your current Facebook followers to interact with your business page and growing your number of followers can be challenging.
Consistently providing quality subject matter, as well as interacting with followers, is the best way to cultivate a community of committed fans. But perfect timing also plays a big role in ensuring you get the most out of your carefully crafted content.
Knowing when your fans are on Facebook is important to ensure maximum engagement and reach. Reactions to postings largely occur within minutes of posting. Content quickly loses value as time passes, which makes dated information irrelevant to post. So a brilliant post, logged at the wrong time, likely won’t get you the results you’re looking for. According to Adobe’s Social Intelligence Report in the first quarter of 2014, Fridays earn the highest percentage of the week’s total posts impressions. It is important to note that, depending on your brand, your business and your audience, your optimal time and day could be different.
Publishing promotional content all the time will not convince your audience that you’re worth following. Show your fans that there is a person and a passion behind your business page. To build your following, provide sincerity and realism as well as meaningful and relevant content to your social site. At Cook + Schmid we try to get into our client’s brain to understand their targeted audience and build content that will ensure engagement. Here are two examples of past posts that landed our client optimal social engagement:
While drafting your content, tailor your posts to encourage engagement and spike interest within your Facebook community. Simple methods, like open-ended questions and prompting followers to share and like your page can yield great results. A “call to action” often encourages followers to interact with your business. Start creating your own formula for success that works, set goals and experiment with different types of content to find out what works best for your business. The last thing to remember is to always measure results, and most importantly, have fun – because it shows!