Marketing has a tendency to be very female-centric at times. A number of marketing campaigns out there are dedicated to women, although some products and services being sold are not strictly gender-specific. Just take a look at some deal-of-the-day websites and social media platforms. When men come up in marketing discussions, few products come into mind, with the most obvious ones being beer, beer, and more beer. The notion that all men have no interest in shopping is fallacious and may cause losses to some businesses that strongly stand by this claim.

Honestly, marketing to men can be complicated. Formulating strategies can be tricky, especially if you don’t take the time to understand the male psyche. We give you a rundown of the essentials you need to pitch products and services to members of the XY population.

Mind the Image

If you know how most men think of themselves, you can use it as a hack to sell your products more easily. Men think highly of individuality and independence; every day is a competition to be won. Your marketing tactic should validate their self-esteem and their perception of the world.

Time is Dime

If you want dimes from your target audience, you should value their time. Men, compared to women, tend to choose fast and shop fast. Make sure that your marketing tools, the e-commerce transaction process for instance, are simple and streamlined.

Be Direct With Words

As men tend to be faster shoppers, you shouldn’t waste their time by putting up long product pitches. Keep your product descriptions brief. Veer away from flowery or fluffy words; know their lingo and use it to your advantage.

Use Viral Material

According to some polls, men spend more time watching YouTube. About 25% of them watch a YouTube video daily or spend one hour on the site per week on average. This statistical data simply encourages you to resort to viral marketing. For a more particular approach, you may anchor a short commercial clip to the video they click on.

Of course, don’t forget about the colors. Men often go for blue, black, and some neutral shades.  If you find targeting your audience hard work, don’t hesitate to seek our help. Contact us by filling out our inquiry form or browse through our pages to see what we can do.

Marketing has a tendency to be very female-centric at times. A number of marketing campaigns out there are dedicated to women, although some products and services being sold are not strictly gender-specific. Just take a look at some deal-of-the-day websites and social media platforms. When men come up in marketing discussions, few products come into mind, with the most obvious ones being beer, beer, and more beer. The notion that all men have no interest in shopping is fallacious and may cause losses to some businesses that strongly stand by this claim.

Honestly, marketing to men can be complicated. Formulating strategies can be tricky, especially if you don’t take the time to understand the male psyche. We give you a rundown of the essentials you need to pitch products and services to members of the XY population.

Mind the Image

If you know how most men think of themselves, you can use it as a hack to sell your products more easily. Men think highly of individuality and independence; every day is a competition to be won. Your marketing tactic should validate their self-esteem and their perception of the world.

Time is Dime

If you want dimes from your target audience, you should value their time. Men, compared to women, tend to choose fast and shop fast. Make sure that your marketing tools, the e-commerce transaction process for instance, are simple and streamlined.

Be Direct With Words

As men tend to be faster shoppers, you shouldn’t waste their time by putting up long product pitches. Keep your product descriptions brief. Veer away from flowery or fluffy words; know their lingo and use it to your advantage.

Use Viral Material

According to some polls, men spend more time watching YouTube. About 25% of them watch a YouTube video daily or spend one hour on the site per week on average. This statistical data simply encourages you to resort to viral marketing. For a more particular approach, you may anchor a short commercial clip to the video they click on.

Of course, don’t forget about the colors. Men often go for blue, black, and some neutral shades.  If you find targeting your audience hard work, don’t hesitate to seek our help. Contact us by filling out our inquiry form or browse through our pages to see what we can do.