How To Make Your Website Sticky
When someone lands on your homepage, then leaves within a few seconds without clicking to other pages, it’s called “bouncing.” Not what you want. When people come to your site and stick around, visit other pages, and come back again and again. That’s called “sticky.” Definitely what you do want. You’ve probably heard the saying, […]
More Than the Data
As a former journalist, I love statistics, numbers, data. I used to feel that this type of information is indisputable in proving a point. But as a writer, I’ve also learned that cold, hard facts often don’t move people. I remember an editor giving me guidance on a story I was working on and […]
Branding for Talent Recruitment – It’s Different Than Tourism
Cities competing to attract what Richard Florida calls the “creative class,” or an educated workforce, to drive their local economies face a distinct challenge in presenting themselves in the best light. That’s because place branding for relocation is different than branding for tourism. Relocation of residency involves choices based on: lifestyle; longer term consequences such […]
Research Shows: Web Design Affects Online Credibility
Trends in website design tend to last three to five years. But when a client’s online presence starts to look dated and we recommend a makeover, often we’re asked, if the content of the website is solid, why be concerned about aesthetic issues like design? The answer to that question is that the look of […]
