Top National Award for Strategic Campaign Recognizes Cook + Schmid’s Promotion of Kratos Defense and Security Solutions
SAN DIEGO – Cook + Schmid, a full service marketing communications firm, today announced the Public Relations Society of America recognized the firm with a 2019 Silver Anvil in the Category of Global Communications.
“The icon of the public relations profession, the Silver Anvil Awards recognize the best public relations programs of the year and the highest standards of performance in the profession” according to PRSA, which goes on to note that the award is commonly referred to as “the Oscars of the public relations profession.”
Cook + Schmid was recognized for its re-launch of Kratos’ line of military drones at the Paris Airshow, as well a series of other product launches and company announcement in the U.S. and abroad. Coverage included top news and business outlets in the U.S., Europe, Asia, and the Middle East, as well as important industry and military trade publications and influential blogs.
Cook + Schmid’s nominations also resulted in a number of prestigious awards, including Popular Science naming the Kratos drone as one of the top aerospace inventions of the year. In addition to media coverage, Cook + Schmid achieved social media exposure that numbered in the tens of millions of impressions.
“The Cook + Schmid team demonstrated its expertise in taking complex technical information and communicating the value to mainstream media,” said President and CEO Jon Schmid. “This campaign also showed our team’s reach, not only geographically, but also in terms of specialized media. The results were clearly directly attributable to our efforts and showed a high ROI.”
Cook + Schmid documented a strong correlation between Kratos’ stock price and public relations events and ensuing media coverage. This is the fifth Silver Anvil PRSA has awarded to Cook + Schmid since 2006.
ABOUT COOK + SCHMID
Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.