Titanic

Titanic

Cook + Schmid developed a comprehensive and engaging marketing and media relations plan designed to promote the exhibition to various audiences and demographics through numerous channels including print and broadcast media, social media and word-of-mouth. The plan was rooted in both traditional PR strategies and in creative and interactive strategies designed to grab attention, generate and maintain buzz and drive audiences to the exhibition. The Titanic exhibit at the Nat sold more tickets than any other Titanic exhibit in the country.