Valeria is a seasoned communications professional who develops social media campaigns, marketing materials and conducts public outreach. In addition to creating social media copy, she tracks analytics for Facebook, Twitter and Instagram to measure engagement and reach with key audiences. Valeria plays in an important role in securing extensive coverage and has an eye for spotting media opportunities for clients. She drafts, distributes and tracks press releases and pitches to support client’s media relations goals. Valeria is a graduate of San Diego State University with a Bachelor of Arts in Journalism with an emphasis in Public Relations and a minor in marketing.