C+S developed a new ad format that leveraged existing high-quality BMW video to tell a compelling story about the car maker. Rather than simply running one-off video ads, C+S developed an entire new format that mimicked Instagram stories, but that could be delivered on any publisher where we found the target audiences. With up to seven video “chapters,” in just one ad, the format proved highly engaging with users and told the story of BMW as a leader in the automotive industry.