Cook + Schmid Wins DotCOMM Award For Creative Multicultural…
San Diego (June 15, 2021) -Cook + Schmid (C+S) today announced winning a dotCOMM award for a creative multicultural approach to reach the Latinx community during the height of the Covid-19 outbreak in 2020.
The award acknowledged an outreach program that C+S developed for the Chicano Federation and the Latino Health Coalition, designed to raise awareness about the dangers of Covid-19 in San Diego’s Latinx community.
The dotCOMM awards recognize outstanding web creativity and digital communication. “Winning a dotCOMM award signifies to employers, clients, prospects and competitors that the winner’s web and digital work is among the best in the industry,” according to dotCOMM.
C+S’ WhatsApp campaign during Dia de los Muertos enabled the sharing of traditional holiday poems, known as Calaveritas, that could be customized to include Covid-19 messaging with the names of friends and families. The Calaveritas were shared on WhatsApp at a rate of 32 percent, demonstrating they were highly popular. The technology also drove tens of thousands of visits to the website over the span of the implementation.
In the fall of 2020, the Latinx community in San Diego had Covid-19 infection rates that far exceeded that of the general population. In the weeks after C+S launched this campaign the number of infections in the Latinx community began to drop.
“Reaching multicultural groups always requires a tailored strategy, and in this case, WhatsApp was the perfect platform for reaching Latinx,” said Jon Schmid, CEO of C+S. “We are very honored to be a recipient of this award, and to have worked on this important project to educate Latinx about Covid-19.”
ABOUT COOK + SCHMID
Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.